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Why I read LaineyGossip: Five elements of a compelling blog

Google “celebrity gossip” and you’ll get more than 16,000,000 results. The top results will vary a little depending on whether you let Google store and respond to your search patterns, […]

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Promoting Theatre Productions in the Age of Social Media: Urban Arts Case...

If you’re a small, independent theatre company, how do you create buzz if a print review is still the key piece to filling seats in your market? That’s the problem […]

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Three Online Marketing Lessons Courtesy of Alec Baldwin’s Website

Postscript: I wrote this post well before the Baldwin-American Airlines-Twitter debacle. With his Twitter account deactivated, his tweets are no longer integrated into his website layout. As yet,...

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